The things they never told you.
The Don't Collection publishes books that tell you what you were never told — about food, culture, and the rules people quietly assume everyone already knows.
Don't Eat in Italy
Before You Know This
The real rules, myths and regional habits behind Italian food — and everything you were never told before your first bite.
There are things you only learn after the mistake.
Things locals assume everyone knows. Things tourists misunderstand. Things that are technically wrong and culturally complicated.
The Don't Collection exists to look at those things — curious, never preachy, and never claiming to own the truth. We don't want to tell you what to think. We want to make you curious enough to look twice.
“Read before you eat. Question what you know. And don't take everything at face value.”
One Don't so far.
More on the way.
Don't Eat in Italy
Before You Know This
The real rules, myths and regional habits behind Italian food — and everything you were never told before your first bite.
$19.99 · Read →Don't Eat in Japan. Don't Drink in France. Don't Behave in New York. The next Don'ts are in the works.
What readers notice.
Sample impressions · editable in the CMS
“This guy is crazy af. Unfortunately, he’s right.”
“I bought it because of the title. I stayed because I needed to know.”
“I was offended for approximately three pages. Then I got it.”
“Exactly the kind of book you buy because you need to know what the hell is going on.”
Read before you eat.
79 pages. Short enough to read in a sitting, dense enough to change how you order.